Copyright: AFP
The average time spent participating in and consuming sport has grown by 22% over the last 10 years - almost double the rate of overall leisure time growth (12%), according to data from sports agency Two Circles.
In the same period, global leisure time increased at an average growth rate of 1.1% year-on-year or 12% across the decade, it said.
"Data shows that as technology and growing disposable income increases the amount of free time the average person has to pursue recreational activities , the global population is turning to sport over other pastimes," they added.
This is due to a greater emphasis being placed on health and fitness, a greater supply of sports media, and sport’s growing cultural relevance.
"The successes of the major US leagues’ international expansion strategies; the Premier League’s continued global viewership growth; and the exponential growth of women’s sport - seen with the ongoing FIFA Women's World Cup - are just three prominent examples of sport’s continued penetration into everyday global life."
Last night England’s Women’s World Cup semi-final match against the US delivered a record broadcast audience for a women’s football game in the UK.
https://www.bbc.com/news/live/business-48800231
2019-07-03 09:22:30Z
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